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XJTU professor unveils strategy to solve digital media dilemmas

May 19, 2026
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Tuo Jianqing, a professor at the School of Humanities and Social Science at Xi'an Jiaotong University (XJTU), recently published a paper titled The Paradox of Pleasure in the Digital Media Era in the prestigious journal Social Sciences in China.

Grounded in the existential horizon of the digital media age, the study proposes a path of "harmonic coexistence" between humans and digital media as a solution to current digital dilemmas.

Through a continuous architecture of immersion, digital media demonstrates a powerful capacity to construct a reality-transcending space, heightening the sense of pleasure during human-media interaction.

However, this dynamic gives rise to a paradox of pleasure: the experience of freedom accompanied by this pleasure is predicated upon submission to technological logic. Consequently, it fails to act as a positive guiding force driving people to take action in the real world. This traps individuals within media immersion, stripping them of a vital pathway to achieve meaningful transcendence and failing to substantively expand the horizon of human experience.

The study offers a profound interpretation of the "timeline" structure governing individual existence in the digital media era. Within this structure, individuals weave between a "primary timeline" dedicated to pursuing ultimate values and a "secondary timeline" that hosts fragmented events.

In an ideal state, the subject relies on planning and making definitive choices about core meaning to freely jump between timelines. However, when the immersive mechanisms of digital media block this switching mechanism, individuals fall into a dual existential predicament of time and meaning:

Under the combined effects of precise algorithmic recommendations and smooth media interfaces, individuals find it difficult to flexibly jump between the secondary entertainment timeline and the primary life/work timeline. In essence, this represents a form of "reflexive control" exerted by technological logic over individual will.

Even when individuals physically detach from digital media, their minds will often remain lingering within the meaning-constructs of the virtual world, preventing them from fully immersing themselves in present, real-world engagements.

As the aforementioned two dilemmas continuously alternate in daily life, individuals repeat meaningless actions within the immersive timeline. This traps them in an "entry-alienation" loop where the ultimate meaning and continuity of life gradually erode, replaced instead by profound boredom and the dissolution of existential presence.

Beyond distorting the temporal dimension, the research delves into how digital media reconstructs individual emotional and existential states. Digital existence is triggering the mechanization of human desire, as well as the homogenization and shallowing of meaning.

First, the experience of presence crafted by media immersion extends human senses. However, this is accompanied by a radical simplification of conscious faculties. As a result, imagination goes missing, the intrinsic drive for deep thinking is dissolved, and interpersonal communication skills atrophy.

Second, algorithmic, personalized recommendations imbue media interactions with a deceptive sense of personal autonomy. Yet, this simultaneously eliminates the dimension of alternative possibilities, causing the existential states of the public to trend toward collective homogenization.

Third, the precise "utility" of digital media erodes the expansion of background experience, leading to a "de-shallowing" of the pursuit of meaning. Lacking the support of a rich experiential background, the depth of meaning vanishes. Humans can no longer gaze upon and reflect on existence within the space of digital beauty, falling instead into the illusion of a "virtual absolute existence" that denies their own finitude.

In response to these crises and guided by the ultimate goal of free and well-rounded human development, Professor Tuo proposes a systematic solution based on "harmonic coexistence."

On one hand, the study emphasizes reviving "the presence of the body and the other." Through physical, bodily perception, humans can break free from the reflexive control of media via tangible interactions with the real world. This involves reshaping a reciprocal intersubjectivity and listening to the call of the other in real-world social interactions to balance the one-dimensional impact of media immersion.

On the other hand, the study advocates for building a critical state of aesthetic dwelling. By maintaining a detached, aesthetic attitude, individuals can foster a relationship with digital media that neither rejects nor indulges in it. By mastering the proper degree of gaining meaning from immersive experiences, digital media can be transformed into a positive force that aids in well-rounded human development.

Furthermore, the study outlines practical pathways for reforming the media ecosystem. It argues that efforts should center on the ethical design of immersive architectures and the accountability of tech practitioners. This will counteract the negative effects of consumerism and hedonism driven by capital, ensuring that the development of digital civilization consistently serves humanistic ideals.