The spring promotion event for the Master of Science Program in Entrepreneurship and Innovation (Big Data and AI Management), organized by Xi'an Jiaotong University in collaboration with SKEMA Business School in France, was held in Chengdu.

Key figures such as Shu Chengli, vice dean of the School of Management at Xi'an Jiaotong University, Dou Wenyu, academic dean of SKEMA Business School's China Campus, and Wang Tao, director of the MBA Center at the School of Business, Sichuan University, attended the event.

Shu Chengli highlighted the significance of the program, emphasizing its aim to cultivate innovative senior management talents and entrepreneurs with an international perspective by integrating the strengths of both institutions' academic resources and international exchange platforms. This initiative aims to provide solid talent support for promoting high-quality socio-economic development in China's western region.

Dou Wenyu shared insights on international market competition strategies, encouraging attendees to delve deeper into the program and embark on an academic journey to enhance personal career development and contribute to global business innovation.

Zhao Jing, project manager at the International Programs Center of the School of Management at Xi'an Jiaotong University, provided a detailed overview of the program's features, emphasizing that students will receive interdisciplinary training aimed at nurturing innovative management talents with an international perspective to support the economic development of the western region.

The event attracted numerous guests from the education sector, business community, and alumni representatives.